Strategy Explorers

Exploring Strategy

Picture of Exploring Strategy

Picture of Exploring Strategy Text and Cases


Exploring Strategy - The Book

Launched in 1984 and now in its 9th edition, Exploring Strategy is the biggest selling text on Strategy in Europe. It is an invaluable aid to your strategy development, both personal and organisational in many ways. For example:

  • It covers all aspects of strategic management, from business level to corporate level; from analysis to implementation; from strategy content to development processes; from entrepreneurial start ups to global strategies;
  • It also addresses strategic issues  in the public sector as well as the private sector;
  • It is grounded in state of the art research on the subject;
  • It has over 100 illustrations and mini case studies of key strategy concepts and issues;
  • It is the text most students who have studied strategy in the UK will have read;

To find out more about Exploring Strategy or to buy the latest edition of the book visit http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000362122

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